TikTok is introducing a new feature that enables them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the company disclosed that it now features more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global release. This shift comes amid a rise in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost one in 10 of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A large amount of this output is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, according to their own choices,” said a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its app identified as artificially created. Collectively, more than 100 million pieces of content are uploaded to the platform daily, making AI-generated material a limited portion of its overall inventory.
User Control Features
Members will be in a position to decrease or raise the level of artificial media they see by opening the content preference setting in the platform and choosing “AI-generated content”. Other topics that are already be adjusted under the tool encompass politics, style, beauty, and dance.
Platform Guidelines
Its rules require content makers to identify lifelike AI-generated content, and it prohibits malicious fake videos of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be deleted under its terms of service.
Additionally, the platform will now apply an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to stop users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2 million educational fund for experts and institutions to create learning resources about ethical AI use. This initiative will support non-profit groups specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its safety measures, during debate over plans to lay off hundreds of review team members in the UK. The company is set to reduce a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content before it has to be seen by humans. The platform stated a significant reduction in explicit and harmful content handled by human moderators over the previous year due to intervention by its automated systems.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”
